Yes! This course was designed with you in mind. We’ll walk through everything step-by-step, using real language (not ad jargon) so you actually understand what you're doing. You'll learn to set up and run your first campaign with confidence, even if you're starting from scratch.

Nope. You don’t need to love spreadsheets to make this work. I’ll show you exactly which numbers matter (and which ones to ignore), and how to look at your results in a way that makes sense. You'll never be handed a confusing report again—we'll walk through everything live, together.

It depends on your budget. We have helped many businesses scale with ads during soft launch, however you need to have some organic social media presence, a website, and all your email automations sorted in order to get the most out of this course. If you’re clear on your offer and who you want to serve, have your website set up for traffic, now’s a great time to learn how to get in front of the right people, but you will need to have the extra budget to do so. This course gives you the strategy and setup you need to launch strong instead of figuring it out the hard way later.

Yes, absolutely. You’ll be able to submit questions via email between calls, and I’ll answer them during the live sessions or via email if it’s a quick fix. Email support is available Monday, Wednesday & Friday, 10am–3pm AEST—I’ll always do my best to get back to you within 24 hours during those times.

Absolutely. Whether you’re a Pilates studio, practitioner, coach, entrepreneur, or educator—this is for you. We work with many service based businesses across the board, and we’ll make sure your ads are tailored to the way your business actually operates.

Most people either boost posts and hope for the best, or they follow advice that wasn’t made for their type of business. In this course, we’ll build a proper strategy around your offer, audience and goals—so your ads actually do what they’re meant to: bring in clients. We hope by not gate-keeping you can learn what went wrong, how to fix it, and how to avoid wasting money again.

*Please remember: there are no guaranteed results when it comes to advertising. But having the right knowledge and support massively increases your chances of getting it right.

Running ads for e-commerce is actually easier in my opinion than for service-based businesses and something we LOVE being a-part of! We have worked with quite a few e-commerce businesses and the core foundations are all the same but the conversion goal is often different in the beginning which we will run through in this course. While this round is more focused on service-based businesses, you’ll still walk away with a campaign strategy, creative approach, and targeting knowledge that applies to product-based offers too. If you're not sure, reach out and we’ll chat.

Nope. If you can open Google Meet and follow instructions, you’ll be fine. Everything is broken down clearly—and if you want the backend stuff (like Pixel and API setup) handled for you, you can add that as an optional extra.
We do also offer instructions on how make sure your account is set up properly before we dive into the course.

All calls are recorded and shared with you each week. You’ll still be able to watch the replay and implement everything. Plus, you can submit questions via email via our support team. However, guys this is only 4 weeks! clear your schedule and make the most of it and BE ON THE CALLS! Be committed and set yourself up to succeed.

Hot Seats are short, focused coaching moments inside our live calls where we review one person’s ad account or campaign strategy in real time. You’ll learn just as much from watching others get feedback as you will from your own session.

Don’t worry there is no pressure to do this.

As part of the course, you’ll receive a 15-minute call with Sarah at a scheduled time before the course begins. This gives Sarah a chance to get to know your business, understand where you're at, and answer any initial questions. While this isn’t an ongoing 1:1 coaching program, you’ll have opportunities to ask questions during live sessions and through email in the lead-up to the course.

Great question—and the answer is: it depends on your business goals. But to give you a ballpark, most of our clients start with $500-$1000 for their first campaign. We’ll talk through realistic budgets inside the course, and I’ll help you decide what’s right for your business and goals. You don’t need a massive spend to start seeing traction but at the same time $10 per day is not going to be enough.

*please note ad spend is not included in the course and is at the client’s cost and responsibility of the client

Yes—but they don’t need to be professional. You’ll need a small library of content to start with: photos, videos, or anything you’d typically use in a reel or on your socials. We’ll guide you on how to use what you’ve got and make it work for your ads.

By the end of The Deep Dive Foundations course, you’ll walk away with:

• A live, running Facebook/Instagram campaign tailored to your business

• A clear understanding of how to set up, manage and measure your ads

• A proven strategy you can repeat for future offers

• Confidence in your numbers—no more staring blankly at Ads Manager

• A messaging and creative toolkit that actually connects with your people

• A stronger sense of what works (and why), so you can grow with clarity

This is the stuff most business owners spend months (and thousands of dollars) trying to figure out on their own. You’ll get it in four weeks—with support every step of the way.