Most founders are stuck on the content treadmill, constantly filming, posting, and planning, yet still running out of time and assets when it is time to launch a new offer or ad campaign.

We built The Content Lab to take that
pressure off.

The Content Lab…
Your monthly creative partner

How it works

A woman with dark hair, smiling with eyes closed, holding half an orange close to her mouth and another half in her other hand.

Option 1 - Content You Capture

Send us your raw clips. We’ll edit, optimise, and turn them into scroll-stopping ads every month.

Perfect for brands who already capture content but want consistent, high-performing creative that looks on-brand and converts.

Includes:

  • 10–12 edited videos per month (for ads, Reels, or social)

  • Hook and caption strategy built around your audience and offers

  • Editing, sequencing, and pacing optimised for performance

  • Monthly creative strategy check-in

  • Use assets across your socials as well.

Ideal for busy founders and marketing teams who want to keep creative fresh without the production stress.

Starting at $1,000 per month*

A person's arm extending out of the water, holding a red spray bottle with a black nozzle, in a body of water with gentle ripples.

Option 2 - Monthly or Quarterly Content We Capture

Every quarter, we plan, direct, and shoot with our creative team to capture high-quality visuals aligned with your campaign strategy. You’ll walk away with a full creative bank designed to fuel your ads, socials, and email content.

Includes:

  • A half-day shoot (up to 3 hours)

  • Creative direction and campaign planning

  • 15 -20 ad-ready assets (mix of short-form videos and high-quality images)

  • Behind-the-scenes footage for storytelling and organic content

  • All raw footage provided for future use and for your Creative Bank

  • Editing, optimisation, and ad-ready formatting

  • Full ownership of all final content

    Perfect for wellness and lifestyle brands that want fresh, high-quality content to use across socials and ads without the constant production grind.

    *location dependent. Currently services The Northern Rivers, Gold Coast, Brisbane and Melbourne

  • Group of children running on sandy beach near wooden structure and a cart.

    Since running ads, we have never had so much engagement in our business! We have seen growth across all aspects, with sales increasing by 167%, ROAS continuing to grow, and a record-breaking week during our soft launch.

    – Easterly

  • Assorted plates of gourmet dishes including roasted meat with vegetables, risotto with chicken, lasagna, and other sides on a table.

    We've recently launched an eCommerce business, and having the guidance of Sarah & the team as we journey into launching ads has been invaluable. As a small business owner, you wear a lot of hats, and it's so good to feel like you have an extension of your team and some extra ears that hear you!

    Highly recommend their services and look forward to a continued relationship!

    - Phlavour

  • Close-up of a person wearing a yellow ribbed top and shorts, focusing on their toned abs.

    Since working with Byron Digital Marketing I have not only got a clear strategy that feels unique to our studio and values but we have seen an increase in new clients with each campaign. I feel like I have my own marketing team, people to call on to flesh out ideas, research, bring in new members that align with the studio, and ensure our voice always comes across in the right way. I'm no longer chasing my own tail.

    Karen, Viva Life Pilates

  • Meta Ads testimonial for food and beverage industry

    “One of the standout achievements was the success of our Mother’s Day sales campaign - it exceeded our goals and brought in a surge of customer engagement and website traffic. Sarah's work also led to a sustained increase in engagement, traffic, and bookings through our ads, and we couldn’t be happier with the results.”

  • Black and white image of an adult and a child walking barefoot on a wooden floor, focusing on their legs and feet.

    Sarah and Tim were very thoughtful and clear in their communication, and are generous with their time and ideas. They just seemed to thrive on plowing through what seemed to me to be an unmanageable amount of things to pull together for my course launch including client research, copy-writing, design, FB ad complexity, social media posts and directing and delegating to me the things I needed to do.

    Sophie, Bearing Wonder

  • Person wearing a white tank top and beige pants with a sweater tied around the waist, lying in a relaxed pose.

    Sarah brings a highly focused but relaxed presence to her work.  We were extremely impressed with Sarah's ability to ask all the right questions and obtain an accurate and insightful understanding of our business model which was anything but straightforward.  This translated into a sophisticated and well-targeted plan for the next phase of our social media presence which Sarah had up and running super quickly.  I would highly recommend Sarah's services and hope to work with her again in the future.

    Joanne, The Bay

Creative is the single biggest lever in paid performance today, and most businesses aren’t using it well or can’t keep up!

We specialise in results-driven creative that’s built to convert. From Meta ads to social media content, email sequences and lead magnets, every asset we create is crafted to support your business goals, not just fill a content calendar.

Paid Ads Management for e-commerce lifestyle brands
Learn to run your own ads as a service based wellness business owner - coming soon
Two women enjoying a tea party with desserts, holding glasses of orange juice, seated at a table with various cakes and pastries, during a daytime event.
Paid ads for retreats
Content creation for lifestyle brands
Black background with faint light at the top left corner.
A woman participating in a Pilates class at Viva Life Pilates in Diamond Creek, kneeling on a Pilates reformer machine with her hands on her hips, wearing a black tank top and black workout pants.
A person with surfboards walking on a sidewalk along a park, with children walking in front of them and trees lining the path.
Stack of frozen Greek style lamb and roasted vegetables meal packages from Philour.
Social media management at Byron Digital Marketing
A woman sitting in a hot tub outdoors, smiling with eyes closed, next to large green leaves, wearing a black swimsuit, with the text 'You asked' over her.
Paid Ads for a growing food and beverage brand

Let’s Build Your
Content Bank 👇

  • Silhouette of a hand holding a smartphone with a streamer of small hearts floating out of the screen on a dark brown background.
  • Black silhouette of a bench with people sitting and a monkey hanging from a streetlamp against a sunset background.
  • Pilates Realm Paid Ads Management for a new boutique Pilates Studio in Hope Island
  • Black square with a stylized dog icon silhouette in the center wearing a bow tie, facing left.
  • Black and white outline illustration of a tuba with musical notes.
  • Text "The harder I work, the luckier I get" with a clover icon on a white background.
  • Double "M" logo design on black background
  • Social Media Management for Ash Grunwald
  • Life Ready Studio Paid Ads Management
  • Viva Life Pilates Paid Ads Management across Facebook and Instagram
  • Paid Ads Management for Dr Oscar Serralach
  • The Bay Social Media Management