90-min Masterclass May 20th, 2025
Smart Creative Systems: Build the Content Bank Meta Wants to See
Meta’s creative-first world isn’t coming — it’s already here.
If you don't have a content system built for it, staying visible (and profitable) gets harder by the day.
Smart Creative Systems is the masterclass that shows you exactly how to capture what’s already happening in your business — and turn it into high-performing content for paid ads and organic platforms.
No chaos. No chasing trends. No burning out trying to "do it all."
Meta’s new era rewards one thing above all:
Smart, real, raw, fast-moving creative.
If your ads aren’t built for this world,
they’ll sink — fast.
You’ve probably already heard:
Meta’s changed.
Creative now acts as targeting.
Your ads live or die based on the signals your content sends.
There’s no shortage of workshops explaining what changed.
But understanding the rules isn’t the same as having a real system to win under them.
Smart Creative Systems isn’t just information.
It’s a process you can use immediately — to stay seen, launch faster, and build visibility without creating content chaos.
The game has changed: Your creative is now your targeting and matters more than ever!
Meta’s AI now scans your copy, visuals, and hooks to decide who sees your ad — and it learns from how people engage. Generic creative? It confuses the algorithm.
Strong, specific creative? It acts like a magnet, pulling the right people in.
And while tools like Advantage+ work for product brands, service-based and location-specific businesses still need smart strategy to guide the AI.
You can no longer chuck 1 piece of un-tested creative up and expect your ads to work. The game has changed.
WHAT YOU’LL LEARN INSIDE
THIS MASTERCLASS
✅ How to capture what’s already happening inside your business
— and turn it into high-performing ads and organic content
✅ How to plan one intentional shoot day that fuels 30+ days of creative
— without starting from scratch or creating extra work
✅ How to organise your content into a system that feeds Meta the fresh signals it now demands
✅ How to spot creative fatigue early
— and refresh your content before results drop
✅ The basic tools I use (your phone, Canva, CapCut, and the BDM AI Assistant) to
create ad-ready content quickly and sustainably
✅ How to stay consistently visible, even when business gets busy
DETAILS:
Date: May 20, 2025
Time: 10:30am-12:00pm Sydney Time
Location: Online via Google Meet
Cost: $99 AUD
Replay: Included if you can't attend live
“Fresh creative isn’t a nice-to-have anymore — it’s the engine that keeps your ads alive.”
Meet Sarah
Hey, I’m Sarah—the co-founder and strategist behind Byron Digital Marketing.
I run Facebook ad campaigns and social media management for leading brands in health, wellness, music, fitness and lifestyle. My clients aren’t just selling a product or service; they’re creating real impact—helping people move, heal, nourish, and live more intentionally.
Everything I do and teach has been born out of frustration with the ad world:
Too much jargon. Not enough transparency. And no one willing to teach you how it actually works.
We’re not an agency trying to trap you in retainers.
We’re a small, nimble team that’s worked inside the wellness space—on the reformer, as practitioners, full-service marketers, managers, behind the counter, and in the trenches of small business.
Now, we’re using what we know to help others grow.
We teach business owners how to run Facebook and Instagram ads that align with their values, speak to their audience, and support real, sustainable growth.
No more crossing your fingers with boosted posts.
No more wasting time on courses that don’t get results.
Just clear, honest support from someone who gets your business.
Whether you work with us 1:1 or inside The Deep Dive Mastermind, we’ll walk you through every step—so you can stop second-guessing and start running ads that actually convert.
