Scaling an online store & record-breaking Mother’s Day for a Food & Beverage Brand
Mary Eats Cake is a leading High Tea venue and e-commerce brand in the food and beverage industry, with both physical locations and an online store (High-tea in a box). Their offering is seasonal, event-driven, and often requires balancing layered campaigns across multiple channels.
The Challenge
With three businesses under the one name, two physical locations plus an online store, Mary Eats Cake had a layered ads structure that needed to work cohesively. While the venues had strong brand presence, the online store was still developing its potential. Ahead of a high-stakes Mother’s Day events and wedding/function season, MEC needed a strategy that could unify campaigns across channels, build momentum online, and deliver measurable growth.
Our Approach
Restructured Meta Ads campaigns for clarity and efficiency, aligning with core business goals.
Audience segmentation & data-driven targeting to ensure ads reached the right customers at the right time.
Strategic campaign planning and conscious growth of the online store over 5 months.
Transparent communication with the internal team, through bi-weekly meetings and active collaboration with their email marketing strategy and other platform campaigns ensuring everything tied together seamlessly within the funnel.
Results
Largest Mother’s Day in 10 years, with sales surpassing all previous records.
Significant increase in online store sales driven by high-performing, well-targeted campaigns, we helped grow this side of the business.
Mother’s Day campaign exceeded revenue goals, with a notable surge in customer engagement and website traffic.
Sustained growth beyond sales events, including significant growth for one of their venues, increased engagement, bookings, and consistent website traffic.
Client Feedback
“Working with Sarah created some great improvements for Mary Eats Cake. She expertly managed our complex and layered ads management structure that had previously been difficult to navigate, bringing clarity, strategy, and measurable results.
Under her guidance, we saw a significant increase in online store sales, thanks to well-targeted ad campaigns and data-driven decision-making. One of the standout achievements was the success of our Mother’s Day sales campaign — not only did it exceed our revenue goals, but it also brought in a notable surge in customer engagement and website traffic.
Sarah's communication style was another key strength — clear, proactive, and collaborative. She kept us informed and involved at every step, making even the more technical aspects of digital marketing easy to understand.
Beyond sales, Sarah's work led to a sustained increase in overall engagement, traffic, and bookings through our ads. We couldn’t be happier with the results and would highly recommend Byron Digital Marketing to any business looking to elevate their digital marketing efforts."
~ Jess Hillbrick, Founder/Director
