Phlavour – Scaling a Healthy Meal Delivery Brand with Targeted Meta Ad Campaigns
Phlavour, is a high-quality meal delivery service we have been working with for over 5 months, they wanted to expand their reach without committing to a subscription model during soft launch. They needed a cost-effective, data-driven approach to attract new customers while maintaining brand integrity.
Byron Digital Marketing developed a full-funnel ad strategy, leveraging audience insights and a compelling creative approach to drive conversions.
Within five months, Phlavour achieved a 5x return on ad spend (ROAS on average) and climbing, with purchases from ads consistently making up 50% of their weekly sales with September 2025 becoming a record breaking month for the brand.
“Having Sarah & the team guide us through launching ads has been invaluable. It’s like having an extension of our team that truly understands our business.”
– Phlavour
Challenges
Phlavour was struggling to scale due to:
Develop a systematic marketing model – A need to establish an online marketing system to generate awareness and sales.
Market Education – Consumers weren’t familiar with their flexible, no-subscription model.
Developing a customer base and Repeat Orders – Needed strategies to increase lifetime value of customers.
Solutions
Byron Digital Marketing implemented a strategic, data-backed approach:
Refined Targeting & Audience Segmentation – Focused on high-intent buyers using detailed customer profiling.
Creative Optimisation – Introduced lifestyle-focused ad creatives and UGC Content that highlighted convenience and flexibility.
Retargeting – Encouraged repeat purchases and strengthened customer retention.
Results
Continue to break monthly records of biggest revenue months and orders and doubled sales September 2025
Over 50% of weekly revenue is from ads on average
5x Return on Ad Spend (ROAS) and increasing
Growth of the Home Care Package side of there business through traffic ads and brand awareness.
